Retail Sales

Definition

The value of sales by retailers over a period. Figures measured in dollars can rise because of higher prices even when the quantity sold does not increase.

The report tracks spending at retailers and can help show whether shoppers are pulling back or spending more. Analysts often compare categories to see what drove the headline change. A jump in one category, such as gasoline, can move the total even if spending elsewhere is steady.

Example

Stores sell the same number of items as last month, but prices are 2% higher. Their dollar sales can rise 2% even though shoppers bought the same amount.